Visual Identity

Inspired by the bold and unashamed nature and language of protest and pro-justice posters, the visual identity centers education as its main focus. uncensorED is built upon scholastic motifs and colors—the palette suggestive of the prominence of primary colors in k-12 settings. The typography consists of a mix of serif and sans serif, for a balance between legibility and a literary quality. Our repeated use of bold strikethroughs and highlights conveys  seriousness and places importance on vital information throughout the type heavy branding.

Social and Environmental Graphics

Takeaway

The premise for the takeaway was to provide our audience with the tools to become a successful advocate. Our target audience, mostly consisting of individuals in academics, often use pouches for their stationary. In addition, bumper stickers have been a common way to communicate values and advocate for causes. Users are encouraged to put the magnets on fridges and whiteboards in work and school environments.